The Planning Process

Before one word hits the web, we need to define your precise online needs.

We'll help you address these two questions which will determine the purpose of your Web site.

1. Who are you trying to reach?

Existing customers? New prospects? When deciding to establish your web presence, you need to have a "typical" visitor in mind so we can plan the site from the viewpoint of this "typical" visitor.

2. What is the focus of the site?

There are three basic types of Web sites you need to consider when defining your site's focus:

Information-Oriented

Consists primarily of information about your company, products and services
Used as an online "brochure"
Minimal interaction between you and visitors although basic interactions like an email link or a form for further information are standard
Used mainly to attract new business / customers.

Relationship-Oriented

Same as the Information-Oriented site but is also geared toward existing customers
Attempts to establish an ongoing bond with visitors
Rewards previous customers in the hopes of repeat business AND referrals

E-Commerce

Sells items or services directly to visitors
All the aspects of an Information or Relationship site
Can be automated
Usually includes a shopping cart

The answers to these questions will form the basis of your site plan. Once these key questions are answered, the design of your site will flow naturally from its purpose!

Ready to Get Online? Contact Us for a free, no-obligation, personalized quote.